HubSpot is a well-known CRM and marketing automation platform that helps businesses streamline sales, marketing, and customer service processes. However, despite its popularity, it’s not the perfect fit for everyone. Many businesses look for HubSpot alternatives due to pricing, feature limitations, or the need for a more customizable solution.
In this guide, we will explore the best HubSpot alternatives that offer similar or even better features at a more affordable price. Whether you are a small business, a startup, or an enterprise, these options will help you find the right CRM and marketing automation tool for your needs.
Why Look for HubSpot Alternatives?
Before we dive into the alternatives, let’s explore why businesses seek options other than HubSpot.
High Pricing Structure
HubSpot’s pricing can be a major drawback, especially for small businesses and startups. While the basic CRM is free, advanced features for marketing, sales, and service can quickly become expensive.
Steep Learning Curve
Although HubSpot is powerful, it requires time and effort to master. Some users find the interface overwhelming, especially when setting up automation workflows.
Limited Customization
For businesses that require high levels of customization, HubSpot may not be the best choice. Some of its features are rigid, making it challenging for companies with unique workflows.
Data Storage Limits
HubSpot imposes limits on contacts and emails, which can make it costly for businesses with growing databases.
Now, let’s explore the top HubSpot alternatives that can offer similar (or better) features at a more budget-friendly price.
Top HubSpot Alternatives in 2025
ActiveCampaign – Best for Email Marketing & Automation
Why Choose ActiveCampaign?
ActiveCampaign is a great HubSpot alternative if you are looking for powerful email marketing, automation, and CRM tools at a lower price. It offers advanced segmentation, personalization, and AI-driven automation.
Key Features
- Advanced email automation
- CRM with sales automation
- Customer experience automation
- AI-powered insights
Pricing
Starts at $29/month for small businesses.
Pipedrive – Best for Sales-Focused Teams
Why Choose Pipedrive?
Pipedrive is a CRM designed specifically for sales teams, offering a highly visual pipeline management system. If your primary need is sales automation, Pipedrive is one of the best HubSpot alternatives available.
Key Features
- Visual sales pipeline
- Email integration
- Sales reporting and analytics
- AI-powered sales assistant
Pricing
Starts at $14.90/month per user.
Zoho CRM – Best Budget-Friendly CRM
Why Choose Zoho CRM?
Zoho CRM is an excellent alternative to HubSpot, offering a full-featured CRM with marketing automation at a fraction of the cost. It is ideal for small and medium-sized businesses.
Key Features
- Multi-channel communication (email, social, phone)
- AI-driven sales insights
- Workflow automation
- Customizable dashboards
Pricing
Free plan available, paid plans start at $14/user/month.
Salesforce – Best Enterprise-Level CRM
Why Choose Salesforce?
Salesforce is a powerful CRM designed for enterprises and growing businesses. If you need scalability and deep customization, Salesforce is a great HubSpot alternative.
Key Features
- Advanced analytics and reporting
- AI-driven insights (Einstein AI)
- Highly customizable CRM
- Integration with thousands of apps
Pricing
Starts at $25/user/month.
Freshsales by Freshworks – Best AI-Driven CRM
Why Choose Freshsales?
Freshsales is a user-friendly CRM that offers AI-powered automation, making it a smart choice for businesses that want an intuitive alternative to HubSpot.
Key Features
- AI-based deal insights
- Automated workflows
- Built-in email and phone capabilities
- Sales pipeline tracking
Pricing
Starts at $15/user/month.
Keap (Infusionsoft) – Best for Small Businesses & Startups
Why Choose Keap?
Keap (formerly Infusionsoft) is an all-in-one CRM and marketing automation platform designed for small businesses looking for simplicity.
Key Features
- Lead capture and automation
- Email marketing and follow-ups
- E-commerce integrations
- Payment processing
Pricing
Starts at $149/month for two users.
Sendinblue (Brevo) – Best for Email & SMS Marketing
Why Choose Sendinblue?
If your primary need is email and SMS marketing rather than a full-fledged CRM, Sendinblue (now Brevo) is an excellent HubSpot alternative.
Key Features
- Email and SMS marketing
- Automation workflows
- Transactional emails
- Lead scoring
Pricing
Free plan available, paid plans start at $25/month.
How to Choose the Right HubSpot Alternative?
When selecting a HubSpot alternative, consider the following factors:
Business Needs
Are you looking for a CRM, marketing automation, or both? Identify your core requirements before making a choice.
Budget
Compare pricing plans and choose a solution that fits your budget without compromising essential features.
Ease of Use
A CRM should be easy to use and require minimal training. Look for intuitive interfaces and strong customer support.
Integrations
Ensure the tool integrates seamlessly with your existing software, such as email platforms, analytics tools, and sales systems.
Scalability
If you plan to grow, select a CRM that can scale with your business and offer advanced features when needed.
FAQs
Q: What is the best free alternative to HubSpot?
A: Zoho CRM and Freshsales offer free plans with essential CRM features, making them excellent free alternatives to HubSpot.
Q: Which HubSpot alternative is best for email marketing?
A: ActiveCampaign and Sendinblue (Brevo) are the best HubSpot alternatives for email marketing, offering advanced automation and segmentation.
Q: Is Salesforce better than HubSpot?
A: Salesforce is better for large enterprises that need deep customization, while HubSpot is more suited for small to medium-sized businesses.
Q: Which HubSpot alternative is best for small businesses?
A: Keap and Pipedrive are great options for small businesses due to their user-friendly interface and affordability.
Q: Can I migrate from HubSpot to another CRM?
A: Yes! Most HubSpot alternatives provide migration tools or services to help transfer your data smoothly.
Conclusion
While HubSpot is a powerful CRM and marketing automation platform, it may not be the best fit for everyone due to pricing, customization limits, and complexity. Fortunately, many excellent HubSpot alternatives offer similar features at a more affordable price.
If you need a sales-focused CRM, Pipedrive is a great choice. For email marketing automation, ActiveCampaign and Sendinblue stand out. If you’re on a tight budget, Zoho CRM offers a feature-rich free plan. Enterprises may find Salesforce to be the best alternative.
Evaluate your business needs, budget, and required features before choosing the right alternative. No matter your choice, a well-optimized CRM and marketing automation tool can help drive growth and improve customer relationships.
